Google will stop placing ads based on people's browing history
In the Wall Street Journal this morning there was an article titled "Google to Stop Selling Ads Based on Your Specific Web Browsing" by Sam Schechner and Keach Hagey, which caught our attention. Another article on Consumer Affairs by Gary Guthrie was also excellent and goes more in-depth. It is good that Google is listening to consumers' concerns.
Here's an excerpt from the Consumer Affairs article:
“The most significant item in the Privacy Sandbox is Google’s proposal to move all user data into the browser where it will be stored and processed,” Amit Kotecha, marketing director at data management platform provider Permutive, told Digiday. “This means that data stays on the user’s device and is privacy compliant. This is now table stakes and the gold standard for privacy.”
“The most significant item in the Privacy Sandbox is Google’s proposal to move all user data into the browser where it will be stored and processed,” Amit Kotecha, marketing director at data management platform provider Permutive, told Digiday. “This means that data stays on the user’s device and is privacy compliant. This is now table stakes and the gold standard for privacy.”
We will be learning more about these on our page. Stay tuned!