Big Data and Consumer Privacy 2021 Guide

 Big Data and Consumer Privacy Guide Check out our updated pages!  TikTok Algorithm Digital Marketing to Children Facebook and Privacy App Permission and Privacy All You Need to Know About Data Cookies: The Death of Third Party Cookies Zoom, Facial Recognition, and Privacy Google AI Privacy Policy    

How do businesses track online activties? Purposes, methods, different entities are explained well in this FTC article . What are Flash cookies? What is device fingerprinting? How does tracking in mobile apps work?  Who places cookies on the web? along with first-party, third party cookies are detailed in the article. While third party cookies are going away, but here's an excellent article on third paty cookies , past, present, and future. Speaking of first party and third party data, here is a good example provided on Stirista blog . In their mini-case study, here's how they used Twitter users' data to enhance reach and conversions for L'Oreal: L’Oreal is a well-known global brand that, through its namesake brand, as well as its subsidiaries (which include Lancôme, Maybelline and Garnier among others), manufactures and distributes skin care, fragrances, hair care and cosmetic products.Targeting your competitors’ followers, a.k.a. Competitive conquesting, simply makes ...

In the Wall Street Journal this morning there was an article titled "Google to Stop Selling Ads Based on Your Specific Web Browsing " by Sam Schechner and Keach Hagey, which caught our attention. Another article on Consumer Affairs  by Gary Guthrie was also excellent and goes more in-depth. It is good that Google is listening to consumers' concerns.  Here's an excerpt from the Consumer Affairs article : “The most significant item in the Privacy Sandbox is Google’s proposal to move all user data into the browser where it will be stored and processed,” Amit Kotecha, marketing director at data management platform provider Permutive, told   Digiday . “This means that data stays on the user’s device and is privacy compliant. This is now table stakes and the gold standard for privacy.” We will be learning more about these on our page. Stay tuned!

Welcome to our Big Data & Consumer Privacy review site! We will be discussing seven of the latest consumer privacy issues pertaining to Big Data. Check back often as we dive deep into this very important topic.